Customer community and co-creation: a case study
| Year of publication: |
2007
|
|---|---|
| Authors: | Rowley, Jennifer ; Kupiec-Teahan, Beata ; Leeming, Edward |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 25.2007, 2, p. 136-146
|