Customer-Company Identification : a Study of Relational Consequences in the Non-Profit Sector.
Authors: | Volle, Pierre ; Reniou, Fanny ; Monnot, Elisa |
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Institutions: | Université Paris-Dauphine |
Subject: | Relations avec la clientèle | Identification | Relationship marketing |
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Customer-Company Identification : a Study of Relational Consequences in the Non-Profit Sector
Volle, Pierre, (2009)
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Monnot, Elisa, (2009)
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Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector
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