Customer-company identification and the effectiveness of loyalty programs
Year of publication: |
2015
|
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Authors: | Kang, Jun ; Alejandro, Thomas Brashear ; Groza, Mark D. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 2, p. 464-471
|
Subject: | Loyalty programs | Company loyalty | Customer-company identification | Latent financial risk | USA | United States | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program |
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