Customer complementarity in the digital space : exploring Amazon's business model diversification
Year of publication: |
2021
|
---|---|
Authors: | Aversa, Paolo ; Haefliger, Stefan ; Hueller, Francesca ; Reza, Danielle Giuliana |
Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 54.2021, 5, p. 1-22
|
Subject: | Amazon | Business model | Customer complementarities | Demand-side | Digital | Diversification | Integrative business model | Geschäftsmodell | Electronic Commerce | E-commerce | Digitalisierung | Digitization | Diversifikation | Online-Handel | Online retailing |
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