Customer data platforms : use people data to transform the future of marketing engagement
Year of publication: |
2021
|
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Authors: | Kihn, Martin |
Other Persons: | O'Hara, Chris (contributor) |
Publisher: |
New Jersey : Wiley |
Subject: | Marketing | Kundendaten | Customer data | Datensicherheit | Data security |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 1 Online-Ressource (xii, 227 Seiten) Illustrationen |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based on publisher supplied metadata and other sources. |
ISBN: | 978-1-119-79012-9 ; 978-1-119-79013-6 ; 978-1-119-79011-2 |
Source: | ECONIS - Online Catalogue of the ZBW |
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