Customer delight and market segmentation : an application of the three-factor theory of customer satisfaction on life style groups
Johann Füller; Kurt Matzler
| Year of publication: |
2008
|
|---|---|
| Authors: | Füller, Johann ; Matzler, Kurt |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 29.2008, 1, p. 116-126
|
| Subject: | Tourismus | Tourism | Wintersport | Winter sports | Qualitätsmanagement | Quality management | Kundenzufriedenheit | Customer satisfaction | Marktsegmentierung | Market segmentation | Alpenraum | Alpine region |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003569260