Customer delight and market segmentation: An application of the three-factor theory of customer satisfaction on life style groups
Year of publication: |
2008
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Authors: | Füller, Johann ; Matzler, Kurt |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 8022458. - Vol. 29.2008, 1, p. 116-126
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