Customer Directed Advertising and Product Quality
Year of publication: |
2006
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Authors: | Esteban, Lola ; Hernández, José M. ; Moraga-González, JoséLuis |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863x. - Vol. 15.2006, 4, p. 943-968
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