Customer discrimination and outcome uncertainty in the World Baseball Classic : the case of the Taiwanese television audience
Year of publication: |
[2015]
|
---|---|
Authors: | Jane, Wen-jhan |
Published in: |
The sports business in the Pacific Rim : economics and policy. - Cham : Springer, ISBN 978-3-319-10036-4. - 2015, p. 103-121
|
Subject: | Taiwan | Profisport | Professional sports | Ballsport | Ball game | Konsumentenverhalten | Consumer behaviour | Risiko | Risk |
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