Customer-dominant logic : foundations and implications
Year of publication: |
2015
|
---|---|
Authors: | Heinonen, Kristina ; Strandvik, Tore |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 29.2015, 6/7, p. 472-484
|
Subject: | Presence | Customer ecosystem | Customer logic | Customer-dominant logic | Value formation | USA | United States | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
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