Customer-driven IT : how users are shaping technology industry growth
David Moschella
| Year of publication: |
c2003
|
|---|---|
| Authors: | Moschella, David |
| Other Persons: | Moschella, David C. (contributor) |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Internet | Computerunterstützung | Computerized method | Konsumentenverhalten | Consumer behaviour | Informationstechnik | Information technology | Prognose | Forecast | Beziehungsmarketing | Relationship marketing | IKT-Sektor | ICT industry | Kundenorientierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 251 S graph. Darst 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Introduction : the evolution of an idea -- Part 1: IT patterns and tendencies -- Computers have always been difficult -- Learning from a supplier-driven industry, 1950-2000 -- Envisioning a customer-driven industry -- When customers have taken the lead -- Part 2: A customer-driven IT industry -- Business attitudes and resources -- Web services and semantic applications -- Where business leadership is needed -- The emerging e-learning value chain -- Consumers and communities -- Government as a source of it industry value -- Part 3: Summary and conclusions -- Implications for it suppliers and customers 0302 |
| ISBN: | 1-57851-865-2 |
| Classification: | Informatik in Beziehung zu Mensch und Gesellschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001686727