Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Paul Harrigan, Uwana Evers, Morgan P. Miles, Tim Daly
| Year of publication: |
July 2018
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|---|---|
| Authors: | Harrigan, Paul ; Evers, Uwana ; Miles, Morgan P. ; Daly, Tim |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 88.2018, p. 388-396
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| Subject: | Consumer engagement | Social media | Consumer involvement | Self-brand connection | Brand usage intent | Structural modeling | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.11.046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011869845