Customer engagement : opportunities and challenges for organizations
Year of publication: |
2011
|
---|---|
Authors: | Bolton, Ruth N. |
Other Persons: | Brodie, Roderick J. (contributor) ; Hollebeek, Linda D. (reviewed) ; Jurić, Biljana (reviewed) ; Ilić, Ana (reviewed) |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 14.2011, 3, p. 272-274
|
Subject: | USA | United States | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
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