Customer engagement outcomes in mobile applications : self-congruence as a moderator
Year of publication: |
2023
|
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Authors: | Khan, Imran |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-10
|
Subject: | Customer engagement | Mobile applications | Co-creation | Trust | Retention | Customer experience | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Mobilkommunikation | Mobile communications | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction |
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