Customer engagement strategies within family businesses in emerging economies : a multi-method study
Vijay Pereira, Benjamin Laker, Umesh Bamel, Gagan Deep Sharma, Happy Paul
| Year of publication: |
2024
|
|---|---|
| Authors: | Pereira, Vijay ; Laker, Benjamin ; Bamel, Umesh ; Sharma, Gagan Deep ; Paul, Happy |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 174.2024, Art.-No. 114508, p. 1-14
|
| Subject: | Emerging economies | Family business | Value creation | Customer engagement | Marketing strategies | Structured literature review | Familienunternehmen | Schwellenländer | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Betriebliche Wertschöpfung | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Bibliometrie | Bibliometrics | Unternehmenserfolg | Firm performance | Kundenintegration | Customer integration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114508 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014549458