Customer engagement and value co-creation/destruction : the internal fostering and hindering factors and actors in the tourist/hotel experience
Year of publication: |
2022
|
---|---|
Authors: | Nangpiire, Clement ; Silva, Joaquim ; Alves, Helena |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 16.2022, 2, p. 173-188
|
Subject: | Customer engagement (CE) | Fostering and hindering actors | Fostering and hindering factors | Ghana | Guest engagement | Hotel experience | Internal actors | Internal factors | Value co-creation | Value destruction |
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