Customer entertainment in relationship marketing : a literature review and directions for future research
Year of publication: |
2012
|
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Authors: | Oakley, Jared ; Bush, Alan J. |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 11.2012, 1, p. 21-40
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Subject: | B-to-B-Marketing | Business-to-business marketing | USA | United States |
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