Customer environmental values and their contribution to loyalty in industrial markets
Nora Mustonen, Heikki Karjaluoto and Chanaka Jayawardhena
| Year of publication: |
November 2016
|
|---|---|
| Authors: | Mustonen, Nora ; Karjaluoto, Heikki ; Jayawardhena, Chanaka |
| Published in: |
Business strategy and the environment. - Chichester : Wiley, ISSN 0964-4733, ZDB-ID 1127954-0. - Vol. 25.2016, 7, p. 512-528
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| Subject: | environmental values | green image | perceived value | loyalty | relationship length | B2B relationships | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.1882 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011643593