Customer equity : an integral part of financial reporting
Thorsten Wiesel, Bernd Skiera, & Julián Villanueva
| Year of publication: |
2008
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|---|---|
| Authors: | Wiesel, Thorsten ; Skiera, Bernd ; Villanueva, Julián |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 72.2008, 2, p. 1-14
|
| Subject: | Geschäftsbericht | Corporate annual report | Kundenwert | Customer value | Bilanzielle Bewertung | Accounting valuation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003684070