Customer equity and stock performance : approach and first results
Tomaś Bayón ; Jochen Becker
| Year of publication: |
2004
|
|---|---|
| Authors: | Bayón, Tomás ; Becker, Jochen |
| Publisher: |
Bruchsal : School of Business Administration, Internat. Univ. in Germany |
| Subject: | Kundenorientierung | Nachfragemacht | Analyse | Gegenüberstellung | Aktienrendite |
| Extent: | 10 Bl. |
|---|---|
| Series: | Working paper / International University in Germany, School of Business Administration. - Bruchsal, ISSN 1613-6691. - Vol. 25 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Auch u.d.T.:Internetausg.: http://www.i-u.de/uploads/media/wp25_2004.pdf |
| Classification: | Investition, Finanzierung ; Wettbewerb |
| Source: |
Persistent link: https://www.econbiz.de/10004505240