Customer equity drivers and future sales
Year of publication: |
2008
|
---|---|
Authors: | Vogel, Verena ; Evanschitzky, Heiner ; Ramaseshan, B. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 72.2008, 6, p. 98-108
|
Subject: | USA | United States | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
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