CUSTOMER EQUITY IN A NETWORK DRIVEN CONTEXT - CONTRIBUTIONS FOR EVALUATING CUSTOMER EQUITY
Year of publication: |
2014
|
---|---|
Authors: | Moritz1, Markus ; Keppler, Sonja |
Published in: |
Interdisciplinary Management Research. - Ekonomski Fakultet. - Vol. 10.2014, p. 275-284
|
Publisher: |
Ekonomski Fakultet |
Subject: | Customer Equity | Customer Equity Management | Customer Behavior | Customer Segmentation | Customer Portfolio Management | Customer Relationship Management |
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