Customer Equity Management bei kontinuierlichen Dienstleistungen : Konzeption, Modell und Anwendung im Mobilfunk
Year of publication: |
2005 ; Gabler Edition Wissenschaft
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Authors: | Hundacker, Stefan |
Publisher: |
Wiesbaden : Deutscher Universitätsverlag |
Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Shareholder Value | Shareholder value | Key-Account-Management | Key account management | Mobilkommunikation | Mobile communications | Theorie | Theory | Deutschland | Germany | Kundenwert | Customer value | Telekommunikationsmarkt | Mobilfunk | Strategisches Management |
Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] |
Extent: | Online-Ressource (XXV, 337 S. 45 Abb, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 978-3-322-81950-5 ; 978-3-8244-8325-9 |
Other identifiers: | 10.1007/978-3-322-81950-5 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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Hundacker, Stefan, (2005)
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