Customer equity marketing metrics
Year of publication: |
2004
|
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Authors: | Lemon, Katherine N. ; Rust, Roland T. ; Zeithaml, Valarie A. ; Lemon, Loren J. |
Published in: |
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen. - Wiesbaden : Gabler/GWV-Fachverl., ISSN 0254-9697, ZDB-ID 614123-7. - Vol. 21.2004, 3, p. 53-56
|
Subject: | Marketing | Kunden | Customers | Rentabilität | Profitability | Betriebliche Kennzahl | Financial ratio |
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