Customer equity sustainability ratio : a new metric for assessing a firm's future orientation
Year of publication: |
2011
|
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Authors: | Skiera, Bernd ; Bermes, Manuel ; Horn, Lutz |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 3, p. 118-131
|
Subject: | Verbriefung | Securitization | Kundenwert | Customer value | Nachhaltigkeit | Sustainability | Jahresabschluss | Financial statement | Betriebliche Kennzahl | Financial ratio | Westeuropa | Western Europe | USA | United States |
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