Customer expansion processes mediating by knowledge from customer in the Jordanian telecommunication sector to achieve customer profitability
Year of publication: |
2015
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Authors: | Alhawari, Samer |
Published in: |
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1947-8585, ZDB-ID 2587499-8. - Vol. 5.2015, 1, p. 15-31
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Subject: | Customer Expansion | Customer Profitability | Customer Representation | “Knowledge fromCustomer” | Telecommunication | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Telekommunikationssektor | Telecommunications industry | Jordanien | Jordan | Telekommunikation | Telecommunications |
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