Customer experience and integrated marketing communication in the automotive lubricants market
Tatjana Cvetkov-Čikošev, Ivana Domazet, Valentina Vukmirović
| Year of publication: |
2021
|
|---|---|
| Authors: | Čikošev, Tatjana Cvetkov ; Domazet, Ivana ; Vukmirović, Valentina |
| Published in: |
Economic analysis : EA. - Belgrade : Institute of Economic Sciences, ISSN 2560-3949, ZDB-ID 2764079-6. - Vol. 54.2021, 2, p. 68-81
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| Subject: | Customer Experience | Customer Journey | Decision making | Integrated marketing communication | Digital communication channels | Automotive lubricants market | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Kfz-Industrie | Automotive industry | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour | Marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.28934/ea.21.54.2.pp68-81 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012806626