Customer experience creation : determinants, dynamics and management strategies
Year of publication: |
2009
|
---|---|
Authors: | Verhoef, Peter C. ; Lemon, Katherine N. ; Parasuraman, A. ; Roggeveen, Anne ; Tsiros, Michael |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 85.2009, 1, p. 31-41
|
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Holismus | Holistic approach |
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