Customer experience creation in today's digital world
Year of publication: |
2021
|
---|---|
Authors: | Verhoef, Peter C. |
Published in: |
The Routledge companion to strategic marketing. - New York : Routledge, ISBN 978-1-138-48908-0. - 2021, p. 107-122
|
Subject: | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization |
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