Customer Experience : eine Einführung in die theoretischen und praktischen Problemstellungen
Manfred Bruhn und Karsten Hadwich
| Year of publication: |
2012
|
|---|---|
| Authors: | Bruhn, Manfred ; Hadwich, Karsten |
| Published in: |
Customer Experience : Forum Dienstleistungsmanagement. - Wiesbaden : Springer Gabler, ISBN 3-8349-4000-3. - 2012, p. 3-36
|
| Subject: | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour | Verhalten | Behaviour | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009549647