Customer experience in the B2B area : the impact of age-related impressions
Year of publication: |
2021
|
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Authors: | Lecoeuvre, Laurence ; Turner, J. Rodney ; Kuppelwieser, Volker |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-7
|
Subject: | Customer experience | CX | Customer journey | Age | Business-to-business | B2B | Purchase | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour |
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