Customer experience journeys : loyalty loops versus involvement spirals
Anton Siebert, Ahir Gopaldas, Andrew Lindridge, and Cláudia Simões
| Year of publication: |
2020
|
|---|---|
| Authors: | Siebert, Anton ; Gopaldas, Ahir ; Lindridge, Andrew ; Simões, Cláudia |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 84.2020, 4, p. 45-66
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| Subject: | attention economy | customer experience management | customer involvement | customer journey design | customer loyalty | experience economy | experiential involvement | service design | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration | Dienstleistungsqualität | Service quality | Event-Marketing | Event marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242920920262 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012231616