Customer experience management in retailing : an organizing framework
Dhruv Grewal; Michael Levy; V. Kumar
| Year of publication: |
2009
|
|---|---|
| Authors: | Grewal, Dhruv ; Levy, Michael ; Kumar, V. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 85.2009, 1, p. 1-14
|
| Subject: | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003834467