Customer experience management in the age of big data analytics : a strategic framework
Maria Holmlund, Yves Van Vaerenbergh, Robert Ciuchita, Annika Ravald, Panagiotis Sarantopoulos, Francisco Villarroel Ordenes, Mohamed Zaki
| Year of publication: |
2020
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|---|---|
| Authors: | Holmlund, Maria ; Van Vaerenbergh, Yves ; Ciuchita, Robert ; Ravald, Annika ; Sarantopoulos, Panagiotis ; Ordenes, Francisco Villarroel ; Zaki, Mohamed |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 356-365
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| Subject: | Big data analytics | Customer experience | Customer experience insight | Customer experience management | Beziehungsmarketing | Relationship marketing | Big Data | Big data | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.01.022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257620