Customer Experience Management
Year of publication: |
2008
|
---|---|
Authors: | Schmitt, Bernd |
Published in: |
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen. - Wiesbaden : Gabler, ISBN 3-8349-0377-9. - 2009, p. 697-711
|
Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Event-Marketing | Event marketing |
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