Customer identification as antecedent to customer loyalty: Theoretical and empirical foundation and implications for marketing management
Year of publication: |
2008
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Authors: | Stokburger-Sauer, Nicola ; Bauer, Hans H. ; Mäder, Ralf |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 2010744. - Vol. 78.2008, 9 (1.9.), p. 923-951
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