Customer-Initiated and Firm-Initiated Online Shopping Visits under Competition for Attention : A Conceptual Model and Empirical Analysis
Year of publication: |
2020
|
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Authors: | Bhatnagar, Amit ; De, Prabuddha ; Sen, Arun ; Sinha, Atish P |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 14, 2020 erstellt Volltext nicht verfügbar |
Classification: | M3 - Marketing and Advertising ; M15 - IT Management |
Source: | ECONIS - Online Catalogue of the ZBW |
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