Customer insights and consumer profiling
Year of publication: |
2021
|
---|---|
Authors: | Russo Spena, Tiziana ; D'Auria, Anna ; Bifulco, Francesco |
Published in: |
Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era. - Cham, Switzerland : Springer, ISBN 978-3-030-63375-2. - 2021, p. 95-117
|
Subject: | Consumer profiling | Kulturgüter | Cultural heritage |
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