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Customer integration and voice-of-customer methods in the German automotive industry
Rese, Alexandra, (2015)
There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria, (2020)
Exploring strategies for capturing customer's tacit knowledge in customer integration methods
Bretschneider, Ulrich, (2016)
CASE STUDY Volkswagen put social media at the heart of its launch of the Tiguan compact SUV, which influenced fundamental organisational change.
Rayman, Leo, (2010)