Customer insights that drive innovative social enterprises
Year of publication: |
2017
|
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Authors: | Schmidt, Steffen ; Niedernolte, Frederik ; Albertsen, Levke ; Lopez, Carina de ; Reiter, Philipp ; Langner, Sascha |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 34.2017, 3, p. 30-40
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Subject: | Sozialwirtschaft | Social economy | Innovation | Innovationsmanagement | Innovation management |
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