Customer intelligence : from data to dialogue

Seán Kelly

The concept of customer intelligence : from product to customer -- Achieving an intelligence capability : from data to knowledge -- The eclipse of mass marketing : from many to one -- Achieving segmentation and differentiation : from fuzzy to focused -- The collapse of time : from lapsed to real -- Customer privacy and confidentiality : from surveillance to permission -- Closing the loop : from monologue to dialogue -- The new practice of marketing : from selling to buying.

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Year of publication:	c2006
Authors:	Kelly, Sean
Publisher:	Hoboken, NJ [u.a.] : Wiley
Subject:	Konsumentenverhalten \| Consumer behaviour \| Verbraucher \| Consumers \| Beziehungsmarketing \| Relationship marketing \| Marktforschung \| Market research
Description of contents:	Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov]

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Extent:	XXVI, 251 S. 24 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index The concept of customer intelligence : from product to customer -- Achieving an intelligence capability : from data to knowledge -- The eclipse of mass marketing : from many to one -- Achieving segmentation and differentiation : from fuzzy to focused -- The collapse of time : from lapsed to real -- Customer privacy and confidentiality : from surveillance to permission -- Closing the loop : from monologue to dialogue -- The new practice of marketing : from selling to buying
ISBN:	0-470-01858-5 ; 978-0-470-01858-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10002995265