Customer involvement and innovation in the Small to Medium-Sized (SMES) enterprises of Cyprus
Year of publication: |
2016
|
---|---|
Authors: | Efstathiades, Andreas ; Papageorgiou, George |
Published in: |
Selected papers July 2016 Business & Economics Society International Conference ; Volume 2. - Worcester, MA, USA : B & ESI, Business & Economics Society International. - 2016, p. 56-71
|
Subject: | KMU | SME | Innovation | Zypern | Cyprus | Beziehungsmarketing | Relationship marketing |
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