Customer Journey Mapping (Cjm) : Nemocón (Colombia) Case

This working paper presents a summary of an empirical validation of Customer Journey Mapping (CJM) in the tourism context using participant observation in the salt mines in Nemocón (Colombia). The results showed opportunities for improving touch points based on a holistic view of the customer journey

MoreLess

Year of publication:	2020
Authors:	Rojas-Berrio, Sandra
Publisher:	[2020]: [S.l.] : SSRN
Subject:	Kolumbien \| Colombia \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour

freely available

Full text |

More access options

Check Google Scholar

In German libraries (KVK)

I need help

Extent:	1 Online-Ressource (11 p)
Series:	Documentos FCE-CID Escuela de Administración y Contaduría Pública N.° 38, Agosto 2020
Type of publication:	Book / Working Paper
Language:	English
Notes:	Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 20, 2020 erstellt
Classification:	M31 - Marketing ; z33 ; D91 - Intertemporal Consumer Choice; Life Cycle Models and Saving
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012825087