Customer-Knowledge-Management : durch systematische Integration von Kundenwissen die Innovationskraft steigern
Markus Korell ; Michaela Schaschke (Hrsg.)
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Korell, Markus (contributor) |
| Publisher: |
Stuttgart : Fraunhofer-IRB-Verl. |
| Subject: | Wissensmanagement | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 208 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8167-7358-0 |
| Classification: | Unternehmensführung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004886368