Customer knowledge management : people, processes, and technology
Minwir Al-Shammari
| Year of publication: |
2009
|
|---|---|
| Authors: | Al-Shammari, Minwir |
| Publisher: |
Hershey [u.a.] : Information Science Reference |
| Subject: | Customer relations | Relationship marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 360 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-60566-258-9 ; 1-605-66258-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004935045