Customer lifetime value : reshaping the way we manage to maximize profits
Year of publication: |
2006
|
---|---|
Other Persons: | Bejou, David (contributor) |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. Vol. 5, nr. 2/3
|
Publisher: |
Binghamton, NY : Best Business Books |
Subject: | Beziehungsmarketing | Kundenmanagement | Erfolgsfaktor |
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