Customer lifetime value : what, how, and why
Year of publication: |
2021
|
---|---|
Authors: | Kumar, V. ; Rajan, Bharath |
Published in: |
The Routledge companion to strategic marketing. - New York : Routledge, ISBN 978-1-138-48908-0. - 2021, p. 422-448
|
Subject: | Marketingmanagement | Marketing management | Kundenwert | Customer value |
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