Customer loyalty and retail banks, backing on demand trends

The management of retail banks’ relations is closely linked with the search for an effective loyalty of customers, employees, suppliers, in order to increase the profitability of bank. Recent surveys outlined a scenario which, while confirming the increasing customer confidence towards bank, shows that, following the crisis, the behavior of customers is more cautious and they are more oriented to make comparisons among banks and services.

MoreLess

Year of publication:	2010
Authors:	Omarini, Anna
Published in:	BANCARIA. - Bancaria Editrice. - Vol. 12.2010, December
Publisher:	Bancaria Editrice
Subject:	retail banking \| relationship lending \| caratteristiche clientela bancaria

freely available

Full text |

More access options

Check Google Scholar

In German libraries (KVK)

I need help

More details

Extent:	text/html
Type of publication:	Article
Classification:	G21 - Banks; Other Depository Institutions; Mortgages ; G29 - Financial Institutions and Services. Other ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008926976