Customer Loyalty : The Effect of Service Quality, Corporate Image, Customer Relationship Marketing and Customer Satisfaction as Intervening Variable - An Empirical Analysis of Bank Customers in Malang City
Year of publication: |
2019
|
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Authors: | Karyose, Hellen |
Other Persons: | Astuti, Widji (contributor) ; Ferdiansjah, Achmad (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Bank | Firmenimage | Corporate reputation |
Extent: | 1 Online-Ressource (12 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing and Branding Research 4 (2017) 336-347 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 2, 2017 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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