Customer Loyalty in Third Party Logistics Relationships : Findings from Studies in Germany and the USA

by David L. Cahill

To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.

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Year of publication:	2007
Other Persons:	Cahill, David L. (contributor)
Publisher:	Heidelberg : Physica-Verlag Heidelberg
Subject:	Logistik \| Logistics \| Lieferantenmanagement \| Supplier relationship management \| Vergleich \| Comparison \| Deutschland \| Germany \| USA \| United States \| Kundenzufriedenheit \| Customer satisfaction \| Logistikunternehmen \| Kundenforschung \| Kundenbindung \| Geschichte 2005 \| Tomita, Isao
Description of contents:	Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [deposit.dnb.de]

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Extent:	Online-Ressource (XIV, 309 p. 30 illus, digital)
Series:	Contributions to Management Science SpringerLink / Bücher
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Umfrage
Language:	English
Notes:	Literaturverz. S. 271 - 309 Introduction; Basic concepts; Theoretical framework; Research model; Methodology and sample characteristics; Operationalization and measurement; Structural models; Conclusion
ISBN:	978-3-7908-1904-5 ; 978-3-7908-1903-8
Other identifiers:	10.1007/978-3-7908-1904-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013520666